How brands are repositioning due to Covid-19
February 11, 2022
Rebranding deconstructs the identity of a previously established brand to develop a new image that will promote positive conceptions in the public eye. Repositioning, on the other hand, maintains the identity of the brand but alters the way that it is perceived by consumers in the marketplace. Repositioning a brand will either shift its aims, personality, or the goods and/or services it provides customers to stay relevant to their needs.