Australia and Indonesia digital landscape
International digital marketing between Australia and Indonesia has been on the rise in recent years,
As businesses in both countries seek to expand their online presence and reach new customers. With the growth of the internet and the increasing use of mobile devices, the digital landscape in both countries is rapidly evolving, presenting both opportunities and challenges for businesses looking to enter these markets.
The digital landscape in Indonesia is particularly exciting, with more and more people gaining access to the internet and using it to shop, search for information, and connect with others. According to the Indonesian Internet Service Providers Association (APJII), the number of internet users in Indonesia has grown from just over 100 million in 2015 to nearly 170 million in 2019, representing a penetration rate of around 60%. This presents a huge opportunity for Australian businesses looking to expand into Indonesia, as they can reach a large and growing market of potential customers.
At the same time, Indonesian businesses are also looking to expand into Australia, where the digital market is well-developed and highly competitive. According to the Australian Bureau of Statistics, over 90% of Australian households had access to the internet in 2019, and over 70% of Australians aged 18-74 used the internet to purchase goods or services. This means that Indonesian businesses entering the Australian market need to have a strong online presence and be able to compete with established Australian brands.
The differences between Australia and Indonesia markets
To effectively market to consumers in Indonesia and Australia, businesses need to take into account the differences between the two markets.
For example, Indonesian consumers are more likely to use mobile devices to access the internet, with over 80% of internet users in Indonesia accessing the internet via mobile. In contrast, Australian consumers are more likely to use desktop computers, with over 50% of internet users in Australia accessing the internet via desktop. This means that businesses targeting Indonesian consumers need to focus on mobile-friendly websites and advertising, while those targeting Australian consumers may need to focus more on desktop-based marketing.
Another key difference between the two markets is the way in which consumers use the internet to connect with brands. In Indonesia, social media is a particularly important channel for connecting with consumers, with over 80% of internet users in Indonesia using social media. This means that Australian businesses looking to expand into Indonesia need to have a strong social media presence and be able to engage with consumers via platforms such as Facebook, Instagram, and Twitter.
In contrast, Australian consumers are more likely to use search engines to find information about products and services, with over 70% of internet users in Australia using search engines. This means that Indonesian businesses entering the Australian market need to focus on search engine optimization (SEO) and paid search advertising to make sure their websites and products are easily found by Indonesian consumers.
