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Do I need a communications matrix?
Clear brand messages, no mixed messages.
A great communications matrix defines your brand's key messages and then customises each message for your target audience. This ensures consistent representation of your brand by your marketing team. It gets rid of the headache of explaining how you want things to work when you're working with third party agencies. You will use the communications matrix when implementing your media plan.
How do we help you develop your brand's communications matrix?
A collaborative workshop to understand your business.
We need to understand more about your business and perceived key audiences before we can develop your communications matrix. We'll help you identify your brand's audience personas and unique selling points that resonate the most with each persona. The end result is a multidimensional matrix that communications with your target audiences consistently throughout their experience with your brand.
Why Island Media?
We work with your business size and budget.
Once you get your communications matrix right, you are then poised for increased growth, profitability and opportunities.